TextBook (3)

Title: Basic Marketing; A managerial approach, 2nd edition + Learning Aid
Author: E. Jerome McCarthy, Willian D. Pereault Jr & Pascale G.
Publisher: McGraw Hill Companies Inc
Code: TB017
Price: S$25.90


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Title: Human Resource Management in Australia, 3rd Edition
Author: Kranar McGraw Schuler
Publisher: Longman
Code: TB018
Price: S$79.90


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Title: Marketing Management; Strategies & Programs, 6th Edition
Author: Joseph P Guiltinan, Gordan W Paul, Thomas J. Madden
Publisher: McGraw-Hill Companies Inc
Code: TB019
Price: S$69.90


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Title: The Internationalization of the firm (A Reader), 2nd edition
Author: Peter J. Buckley, Pervez N Ghauri
Publisher: International Thomson Business Press
Code: TB020
Price: S$29.90


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Title: Strategic Market Management, 5th Edition
Author: David A. Aaker
Publisher: John Wiley & Sons Inc
Code: TB021
Price: S$19.90


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Title: Services Marketing (Australia & New Zealand)
Author: Christopher H. Lovelock, Paul G. Patterson & Rhett H. Walker
Publisher: Prentice Hall
Code: TB022
Price: S$19.90


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TextBook / Reference Book (1) | TextBook / Reference Book (2) | TextBook / Reference Book (4)

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